Last updated September 22, 2026

Terms of Service

These Terms of Service (the “Terms”) govern your access to and use of scaleselling.com and its subdomains (the “Site”) and the products and services offered by Scale Selling, a business operated by Williams Business Technologies Inc. (“Scale Selling”, “we”, “us”, or “our”), including our digital marketing services, the Scale Selling CRM, the client portal, and our online shop (together, the “Services”).

By accessing the Site or using the Services, you agree to be bound by these Terms, our Privacy Policy, and our Refund Policy. If you do not agree, do not use the Site or Services.

Contents

  1. 1.Agreement and order of precedence

  2. 2.Eligibility and accounts

  3. 3.Digital marketing and agency services

  4. 4.Scale Selling CRM trials and subscriptions

  5. 5.Shop purchases

  6. 6.Fees, invoices, and late payment

  7. 7.Acceptable use

  8. 8.Intellectual property

  9. 9.Your content and feedback

  10. 10.Text messaging (SMS) terms

  11. 11.Help Center, Knowledge Base, and AI assistant

  12. 12.Third-party services and links

  13. 13.Disclaimers

  14. 14.Limitation of liability

  15. 15.Indemnification

  16. 16.Suspension and termination

  17. 17.Governing law and dispute resolution

  18. 18.Changes to these Terms

  19. 19.General terms

  20. 20.How to contact us

1. Agreement and order of precedence

These Terms form a binding agreement between you and Scale Selling. If you use the Services on behalf of a business or other organization, you confirm that you have authority to bind that organization, and “you” refers to both you and that organization.

Many of our Services are also governed by a signed agreement, proposal, statement of work, order form, or subscription plan (each a “Service Agreement”). If there is a conflict between a Service Agreement and these Terms, the Service Agreement prevails for the Services it covers. Our Refund Policy is incorporated into these Terms by reference.

2. Eligibility and accounts

You must be at least 18 years old and able to enter into a binding contract to use the Services. Some Services, including the Scale Selling CRM and the client portal, require an account. You are responsible for keeping your login credentials confidential, for all activity that occurs under your account, and for ensuring that anyone you allow to use your account complies with these Terms. Notify us immediately at [email protected] if you suspect unauthorized use of your account.

You agree to provide accurate, current, and complete information when you create an account, submit a form, or make a purchase, and to keep that information up to date.

3. Digital marketing and agency services

The scope, deliverables, timelines, and fees for our marketing services are set out in your Service Agreement. To allow us to perform the work, you agree to provide timely access to accounts, content, approvals, and accurate information, and you acknowledge that delays on your side may affect timelines and results.

You are responsible for the legality of your business, products, offers, and claims, and for the content and data you provide to us, including confirming that you hold the rights and consents required for any customer lists, creative assets, trademarks, and testimonials you supply. We may use qualified subcontractors to deliver parts of the Services and remain responsible for their work. Third-party costs such as advertising spend, domain names, software subscriptions, and stock media are separate from our fees unless your Service Agreement says otherwise, and are subject to the terms of the relevant third-party platform.

No guaranteed results: marketing outcomes depend on many factors beyond our control, including market conditions, competition, your budget, your products and pricing, and changes made by search engines and advertising platforms. Unless expressly stated in a Service Agreement, we do not guarantee any particular ranking, traffic volume, number of leads, sales, or revenue.

4. Scale Selling CRM trials and subscriptions

We may offer a free trial of the Scale Selling CRM, currently 14 days with no credit card required. We may limit trial features, decline or end a trial at any time, and delete trial accounts that are not converted to a paid plan. Continued use after the trial requires a paid subscription at our then-current pricing.

Subscriptions are billed in advance for each billing period and renew automatically until cancelled. To avoid being charged for the next period, cancel before your renewal date through your account or by contacting us. Except where required by law, subscription fees are non-refundable, including for partial billing periods. We may suspend or terminate access for non-payment.

You retain ownership of the data you store in your CRM account and grant us the rights needed to host, process, back up, and display it in order to provide and support the Services. You are solely responsible for your own use of the platform, including obtaining the consents required to email, text, or call your contacts and complying with Canada’s Anti-Spam Legislation, the U.S. Telephone Consumer Protection Act and CAN-SPAM Act, carrier and messaging-industry rules, and any other laws that apply to your campaigns. Export any data you need before your subscription ends; we may delete account data a reasonable period after termination.

5. Shop purchases

Products sold through our shop, including books and digital downloads, are described on the relevant product page. Prices are shown in the currency indicated at checkout and exclude applicable taxes unless stated otherwise. Payments are processed by third-party payment providers and are subject to their terms. Digital products are delivered electronically, and physical products are shipped to the address you provide. Consistent with our Refund Policy, all shop sales are final and non-refundable except where applicable law requires otherwise. If there is a problem with your order, contact us at [email protected] and we will work with you to resolve it.

6. Fees, invoices, and late payment

You agree to pay all fees set out in your Service Agreement, invoice, or order confirmation by the stated due date. Fees exclude applicable taxes, including GST and HST, which will be added where required. Overdue accounts may be suspended, may accrue interest at the rate stated in your Service Agreement or otherwise the maximum rate permitted by law, and may be referred to a collection agency, in which case you are responsible for reasonable collection and legal costs. Before initiating a credit-card chargeback, you agree to first notify us in writing and give us a reasonable opportunity to resolve the issue, as described in our Refund Policy.

7. Acceptable use

When using the Site or Services, you agree not to:

  • Violate any applicable law or regulation, or infringe the rights of others.

  • Send unsolicited messages, spam, or messages that violate anti-spam, telemarketing, or privacy laws through our platforms.

  • Upload or transmit malware, harmful code, or content that is unlawful, defamatory, fraudulent, or deceptive.

  • Attempt to gain unauthorized access to any account, system, or network, or interfere with the security or operation of the Site or Services.

  • Scrape, crawl, copy, or harvest content or data from the Site or Services, or use automated tools to do so, without our written permission.

  • Reverse engineer, decompile, or otherwise attempt to derive the source code of any software we provide, except where the law permits it.

  • Impersonate any person or organization, or misrepresent your affiliation with anyone.

  • Use the Help Center assistant or any other feature to generate or distribute content that is unlawful, harmful, or infringing.

We may investigate suspected violations and may suspend or terminate your access to the Site or Services without notice if we reasonably believe you have violated these Terms.

8. Intellectual property

The Site and Services, including all text, graphics, logos, branding, videos, courses, books, templates, software, and the Help Center and Knowledge Base content, are owned by Scale Selling or our licensors and are protected by Canadian and international copyright, trademark, and other intellectual property laws. We grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Site and Services for your own business or personal use in accordance with these Terms. You may not reproduce, distribute, modify, publicly display, or create derivative works from our content without our prior written permission.

Deliverables: unless your Service Agreement states otherwise, ownership of the final deliverables we create specifically for you transfers to you once all applicable fees have been paid in full. We retain ownership of our pre-existing materials, tools, templates, frameworks, processes, and know-how, and grant you a licence to use them as part of the deliverables. You retain ownership of the content, trademarks, and data you provide to us and grant us a licence to use them to perform the Services. With your permission, we may reference the work we did for you in our portfolio, case studies, and marketing.

9. Your content and feedback

You are responsible for any content, data, or materials you submit to us or upload to the Services (“Your Content”). You represent that you have the rights necessary to provide Your Content and that it does not violate any law or the rights of any third party. If you send us ideas, suggestions, or feedback about the Services, we may use them without any obligation to you.

10. Text messaging (SMS) terms

By providing your mobile number and opting in, you consent to receive text messages from Scale Selling about your inquiry, appointments, and account and, where you have consented, about offers and promotions. Consent is not a condition of purchasing any goods or services. Message frequency varies. Message and data rates may apply. Reply STOP to any message to cancel at any time; you will receive one final message confirming your opt-out and no further texts unless you opt in again. Reply HELP for help, or contact us at [email protected]. Mobile carriers are not liable for delayed or undelivered messages. Our Privacy Policy describes how we handle mobile information; it is never shared with third parties or affiliates for their marketing purposes.

11. Help Center, Knowledge Base, and AI assistant

The Help Center, Knowledge Base, blog, and Help Center chat assistant are provided for general information only. The chat assistant uses artificial intelligence and may produce responses that are incomplete or inaccurate. Verify important information before relying on it. Nothing on the Site constitutes legal, financial, tax, or other professional advice.

12. Third-party services and links

The Site and Services link to or integrate with third-party websites and services, such as scheduling tools, payment providers, social media networks, and advertising platforms. We do not control and are not responsible for those third parties, their content, or their practices. Your use of any third-party service is governed by its own terms and policies.

13. Disclaimers

Except as expressly stated in a Service Agreement, the Site and Services are provided “as is” and “as available”. To the maximum extent permitted by law, we disclaim all warranties, conditions, and representations of any kind, whether express, implied, or statutory, including implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement. We do not warrant that the Site or Services will be uninterrupted, secure, or error-free, or that any defects will be corrected.

14. Limitation of liability

To the maximum extent permitted by law, Scale Selling, Williams Business Technologies Inc., and our directors, officers, employees, contractors, and agents will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, business, goodwill, or data, arising out of or related to the Site, the Services, or these Terms, even if we have been advised of the possibility of such damages. Our total aggregate liability for all claims arising out of or related to the Site, the Services, or these Terms will not exceed the amount you paid to us for the Services giving rise to the claim during the twelve (12) months before the event giving rise to liability, or CAD $100 if you have not paid us anything.

Some jurisdictions do not allow the exclusion or limitation of certain warranties or damages. In those jurisdictions, the exclusions and limitations above apply only to the extent permitted by law, and nothing in these Terms limits any rights you have as a consumer that cannot be waived.

15. Indemnification

You agree to defend, indemnify, and hold harmless Scale Selling, Williams Business Technologies Inc., and our directors, officers, employees, contractors, and agents from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to Your Content, your products or services, your use of the Site or Services, your violation of these Terms, or your violation of any law or the rights of a third party.

16. Suspension and termination

You may stop using the Site at any time. Termination of paid Services is governed by your Service Agreement or subscription plan. We may suspend or terminate your access to the Site or Services, in whole or in part, if you breach these Terms, if required by law, or if we discontinue a Service. Sections that by their nature should survive termination, including intellectual property, fees owed, disclaimers, limitation of liability, indemnification, and governing law, will survive.

17. Governing law and dispute resolution

These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable in Ontario, without regard to conflict-of-law principles. If you have a dispute with us, please contact us first so that we can try to resolve it informally. Any dispute that cannot be resolved informally will be brought exclusively in the courts located in Ontario, Canada, and you consent to the personal jurisdiction of those courts. Nothing in this section prevents either party from seeking injunctive relief in any court of competent jurisdiction, or limits any non-waivable consumer rights you have under the laws of your place of residence.

18. Changes to these Terms

We may update these Terms from time to time. When we do, we will post the revised Terms on this page and update the “Last updated” date. If a change is material, we may also notify you by email or through a notice on the Site. Your continued use of the Site or Services after the revised Terms take effect means that you accept them.

19. General terms

  • Entire agreement: these Terms, together with our Privacy Policy, Refund Policy, and any Service Agreement, are the entire agreement between you and Scale Selling regarding the Site and Services.

  • Severability: if any provision of these Terms is found to be unenforceable, the remaining provisions remain in full force and effect.

  • No waiver: our failure to enforce any provision of these Terms is not a waiver of our right to enforce it later.

  • Assignment: you may not assign these Terms without our written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets.

  • Force majeure: we are not liable for any delay or failure to perform caused by events beyond our reasonable control, including outages of third-party platforms, network failures, labour disputes, natural disasters, or government actions.

  • Notices: we may send notices to the email address associated with your account or inquiry. Notices to us should be sent to the contact details in section 20.

  • Language: the parties have requested that these Terms and all related documents be drawn up in English. Les parties ont exigé que la présente entente ainsi que tous les documents connexes soient rédigés en anglais.

20. How to contact us

Questions about these Terms can be directed to: