Reddit Ads allow for sophisticated audience targeting, including the ability to target or exclude specific subreddits or user demographics, providing a high degree of control over who sees your ads.

Types of Reddit Campaigns:

  • Promoted Posts:

    These are link ads that direct users to an external site or text ads that lead to a discussion within Reddit.

  • Promoted Videos:

    Supports various aspect ratios and can include a call-to-action button. This format is ideal for engaging users with dynamic content.

  • Display Ads:

    Part of Reddit’s managed advertising program, which includes additional services like account management and customized analytics

  • Community Takeover:

    Places your brand prominently in selected subreddit categories for 24 hours, making it the first brand users see in the feed or banners.

  • Front Page Takeover:

    The first post that is seen by users when they visit the Home or Popular pages of Reddit, provides maximum visibility for 24 hours.

  • Trending Takeover:

    Place your brand at the top of the “Trending Today” list.

Reddit User Demographics:

  • Going into 2024, Reddit has 62.24 million daily active users.

  • The United States is the primary user base for Reddit, contributing to nearly half of its desktop traffic

  • Reddit is most popular with the younger demographic, especially those aged 19 to 29, who make up 36% of its adult user base.

  • Approximately 63.8% of Reddit’s global audience are men.

  • 70% of Reddit's users in the US are adults.

  • Advertisers should be targeting tech-savvy and information-seeking individuals. Subreddits provide a way to target niche interests very specifically, which can be highly effective for engagement.

  • Countries with significant Reddit usage include the US, UK, Canada, and Australia.

Benefits of Advertising on Reddit:

  • High Engagement:

    Reddit’s structure of subreddits allows ads to target specific interests and hobbies, reaching users who are highly engaged with content relevant to their interests.

  • Diverse Ad Formats:

    A variety of ad formats allow for creative and flexible campaign strategies that can be tailored to the specific needs of an advertiser.

  • Cost-Effectiveness:

    Reddit provides cost-effective advertising options for niche audiences that are more expensive to target on Facebook or Google.

  • Real-Time Engagement:

    Drive real-time engagements during live events or trending topics for time-sensitive promotions.

  • Authenticity and Transparency:

    Ads that resonate well with Reddit’s culture and user expectations can see significant positive feedback and interaction.

  • Innovative Campaigns:

    The unique community and content style allow for innovative and interactive campaigns that might not work as well on other social media platforms.