Pinterest Ads offer a variety of formats that businesses can use to target their audiences effectively. Pinterest Ads are visual and discovery-oriented, helping to reach audiences effectively.

Types of Pinterest Ads:

  • Promoted Pins:

    Appear in users’ feeds and search results with a "Promoted" label.

  • Video Pins:

    Utilize video content to tell a more dynamic story about your brand or products.

  • Shopping Ads:

    Showcase a collection of products and make it easy for customers to browse and shop directly from the ad.

  • Carousel Ads:

    Non-skippable Commercial ads that can be up to 180 seconds long.

  • App Install Pins:

    Lenses allow users to interact with AR experiences. Filters can add branded elements to users’ content.

  • Collection Ads:

    Automatically create and serve ads to users using real-time product information.

Pinterest User Demographics:

  • Approximately 450 million monthly active users as of 2024.

  • The United States has the highest number of Pinterest users, estimated at 92.5 million.

  • Approximately 40% of adults aged 30-49 use Pinterest, and Gen Z constitutes about 42% of its monthly active users.

  • Pinterest’s user base skews heavily female, with 76% of its global users being female.

  • Adults are prominent on Pinterest, especially those within the 30-49 age range.

  • It’s effective for campaigns aimed at engaging women and young adult consumers.

  • The United States, Brazil, Mexico, Germany, and France stand out as beneficial markets for Pinterest ads.

Benefits of Advertising on Pinterest:

  • Visual Discovery and Inspiration:

    Highly conducive to brands that want to inspire potential customers with visual content, such as those in fashion, home decor, and DIY.

  • High Intent to Purchase:

    Pinterest users often use the platform to plan purchases and projects, which means ads can reach users who are in a buying mindset.

  • Content Longevity:

    Pins tend to have a longer shelf life. Once saved to a board, they can be discovered and re-pinned by others over time.

  • Rich Targeting Options:

    Pinterest ads are shown to the most relevant audience, increasing the likelihood of engagement and conversion.

  • Enhanced Brand Visibility and Awareness:

    With options like Promoted Pins, businesses can increase their brand visibility among users actively seeking related content.

  • Traffic Generation:

    Pins can include links to learn more or make a purchase, driving more traffic to online stores and websites.