What determines digital marketing pricing?
Several elements can impact the cost of digital marketing services, such as:
“Expertise of the Agency, Size of Your Business, Additional Perks from the Agency, Project Deadline, Range of Services Provided by the Agency, Complexity of the Strategy.”
The agency's expertise
In this field, it's advantageous to collaborate with a digital marketing agency possessing substantial experience — for instance, Scale Selling has years of proficiency in the field. An agency's past experience and clients exhibits not just their comprehension of digital marketing but their competence to accomplish client objectives.
Due to the merit of their knowledge, agencies with extensive experience frequently command higher rates for their digital marketing services, which is reasonable. That expertise bears value and a direct influence on your digital marketing schemes.
This doesn't imply that seasoned agencies have prohibitive costs — or that inexperienced ones offer low prices. It merely suggests a slight price difference between the two, which may vary from a couple of dozens to several hundred dollars.
In most circumstances, however, an agency with past experience justifies the additional investment.
Your business's size
Your business size notably impacts your digital marketing expenses. If you're a small to medium enterprise (SME), your digital marketing expenditure will not approach that of a multinational corporation.
Your business size typically affects the type of marketing agency you collaborate with as well. The extent of their services and their prices usually mirror their target audience, meaning it's unlikely you'd associate with a digital marketing agency that caters to the world's largest brands if you’re a small business.
For your business, and internet marketing approach, it's beneficial to associate with a digital marketing agency that specializes in your specific business size. Our agency, for instance, boasts significant expertise in crafting strategies for small and mid-sized businesses.
The complexity of the strategy
Generally, your digital marketing budget influences the complexity of your strategies. For instance, if you're investing substantially in an aggressive PPC campaign, you can anticipate higher digital marketing expenses.
Why?
An assertive strategy demands more effort from your digital marketing team — a PPC campaign also necessitates a larger spend, as it's a form of paid advertising. In short, you're paying more because you're purchasing more.
The same principle would apply if you invested in a comprehensive set of digital marketing strategies. If you invested in SEO and PPC, along with content marketing and email marketing, you could anticipate higher digital marketing costs due to the multitude of services but also increased ROI as each service creates a synergy with the other — hence why we encourage all of our customers to sign up for our full service packages, encompassing every digital marketing service done for you simultaneously.
The services offered by the agency
Another determinant of digital marketing prices is the range of services provided by an agency. Typically, a full-service agency has higher rates than agencies that specialize in one or two services. However, a full-service agency offers advantages corresponding to that higher rate.
By collaborating with a full-service agency like Scale Selling, you can address all your digital marketing needs in one spot. That saves your business the time and trouble of working with multiple agencies that differ in their processes and deliverables.
Your business's timeline
While some digital marketing strategies, like SEO, have inflexible and long-term timelines, others can be expedited. A website design, redesign or Brand Buildout / Re-Branding, for instance, is a service that an agency could deliver faster — although it comes with an increased digital marketing cost.
Regarding swift or expedited services, agencies vary in their prices. Some charge a flat rate or hourly fee for their services. Others, however, base their expedited digital marketing costs on the desired turnaround time.
The benefits offered by the agency
Because so many elements influence the cost of digital marketing, it's crucial to consider the unique selling points (USPs) of each agency as well. While their USPs may not affect your online marketing costs, they do impact your experience as a client.
For instance, you want to collaborate with an experienced and trustworthy agency that delivers genuine and results to its clients. That type of partnership offers assurance to your team and company decision makers that your digital marketing strategy will help your business grow.
That is a fundamental part of our agency's values.
We see your success as our success, which is why we named our company Scale Selling and gauge our performance by our client's satisfaction. It shows, too, as 95% of our customers renew with us in year 2 on multi-year agreements.
It's vital to remember that every investment in digital marketing is a step towards achieving your business's long-term goals. At Scale Selling, we put a high value on our client's success and satisfaction, continually evolving our strategies and tools to keep pace with the digital world. We're here to guide you through the complexities of digital marketing costs and deliver services that ensure your business reaches new heights of success.
So, take the leap, partner with us, and let’s grow your business like never before.
