In-House Marketing vs. Agency Marketing
Should I do digital marketing in-house or work with an agency?
Deciding between agency or in-house marketing depends on your unique business and its needs. To determine which form of marketing is right for your business, it’s important to consider the pros and cons of both in-house and agency marketing.
Key Takeaways
What’s the difference between in-house and agency marketing?
In-house marketing vs. agency marketing
In-house marketing pros and cons
Agency marketing pros and cons
Agency vs. in-house marketing: Which is better?
Why invest in digital marketing?
What types of digital marketing can in-house and agency teams do?
When building your brand and increasing sales, a major question comes up: should you do marketing yourself or work with an agency? The answer largely depends on your business needs, budget, and goals. Let’s break it down so you can decide what’s best for your business.
What Is Agency Marketing, and Why Does It Matter?
Agency marketing is when a business works with an outside marketing team. This team takes care of digital marketing tasks. These tasks include SEO, social media, PPC, and content creation.
This approach brings a team of experts, specialized tools, and diverse strategies to help grow your brand. Agency marketing provides scalability and access to expert knowledge. This is easier than hiring, training, and keeping a full-time marketing team.
If you run a small or medium-sized business, agency marketing can help you save money. It lets you focus on your core business while the experts handle your marketing efforts.
Benefits of Agency Marketing
1. Access to Expertise
With agency marketing, you work with experienced professionals. They focus on social media management, content strategy, and paid advertising. Scale Selling has teams that work in many industries. We use proven methods to boost your digital presence.
2. Cost-Effective Solutions
Hiring a full in-house team can cost upwards of $250,000 per year, including salaries, benefits, and tools. In contrast, agency marketing offers flexible packages tailored to your needs, often costing a fraction of that.
3. Scalability
Need to ramp up your efforts for a product launch or scale down during a slow season? Agency marketing makes it easy to adjust your campaigns without the hassle of onboarding or letting go of employees.
4. Access to Cutting-Edge Tools
Agencies already have subscriptions to premium marketing tools like SEMrush, Ahrefs, and social media scheduling platforms. These tools help optimize campaigns, track performance, and provide insights that drive results—all without extra costs on your end.
5. Diverse specialties
Many marketing agencies offer access to team members who specialize in areas like:
And more
When Should You Choose In-House Marketing?
In-house marketing involves hiring and maintaining your team to handle all aspects of your marketing strategy. While this approach gives you more control, it comes with challenges such as recruitment, higher costs, and limited scalability. Agency marketing is a good fit if your business has:
A robust budget for salaries and tools.
Unique, brand-specific needs that require constant attention.
The resources to manage and train a team effectively.
Agency Marketing vs. In-House Marketing: Key Differences
| IN-HOUSE MARKETING | AGENCY MARKETING | |
| PROS |
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| CONS |
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| COST (avg.) | $250,000/year | $20,000 – $200,000/year |
In-House Marketing
Requires significant recruitment time
Higher fixed costs (salaries, benefits)
Limited to the skills of your team
Harder to scale quickly
Agency Marketing
Provides an experienced team instantly
Flexible pricing based on your needs
Access to diverse specialties
Easily scalable
Why You Should Partner with Scale Selling for Agency Marketing
At Scale Selling, we understand the challenges businesses face in navigating digital marketing. That’s why we provide a full suite of marketing services tailored to your goals. We help businesses of all sizes grow efficiently. Our services include SEO, content marketing, social media management, and more.
Our team not only delivers measurable results but also becomes an extension of your brand. We have the tools, skills, and passion to make you successful.
Our digital marketing campaigns impact the metrics that scale your business to new heights.
Choosing What Works Best for Your Business
The choice between in-house and agency marketing boils down to your unique needs, budget, and goals. Agency marketing provides flexibility, specialized skills, and cost-effective solutions. For hands-on control and a dedicated focus on brand identity, in-house marketing might suit you better.
Still unsure? Schedule a consultation with Scale Selling today and let us guide you through your marketing journey. Together, we can scale your business to new heights.
