How to switch internet marketing companies.
2 minute read.
Transitioning to a new agency can seem daunting, but with a strategic approach, it can be seamless and rewarding.
1. Review Your Existing Contract
Before signing a new contract, understand your current contract's terms. Sometimes, early termination might be more flexible than expected, requiring just a 15-30 day notice. Clear understanding of these terms enables a smooth transition without any contractual surprises.
2. Secure Control Over Your Online Assets
Ensure access to all critical online accounts before parting ways with your current agency.
We would need:
Website Access: Confirm you have the latest login credentials. If your agency built your website, ensure you have ownership rights.
Analytics and PPC Accounts: Full access to Google Analytics and AdWords is vital for seamless tracking and advertising continuity.
Email Marketing Tools: Secure login information for platforms like MailChimp or CampaignMonitor to maintain your email marketing campaigns.
Social Media and SEO Tools: Access to all social media accounts and tools like Google Search Console and Bing Webmaster Tools is essential.
3. Plan for Campaign Pauses
Transition periods might require pausing certain campaigns, especially if we will need to remake them. However, we will ensure this temporary pause will not impact your long-term SEO rankings and will be a strategic move to reassess, redesign and realign the marketing strategies we’ll implement.
Embrace the Change
Switching internet marketing agencies can be a pivotal step towards revitalizing your digital presence. This is an opportunity to align with a partner, like Scale Selling, who takes the time to understand your evolving business needs and inject fresh, innovative strategies into your online marketing.
Share Your Experience!
If you've navigated an agency switch, we'd love to hear your insights and learn from your experience to help future clients make this is a smooth process. Your tips could help others embarking on a similar transition.
